Cultivation
With isolation being a defining factor of our past decade due to the COVID-19 Pandemic, I find a lot of people in modern day, especially people in Gen Z, struggling to make connections and join communities due to the pandemic's impact on their developing years and social skills. It is my hope that through my work I can make the process of connecting easier. Community is becoming an increasingly important concept that has been neglected in recent years. It is quickly becoming a necessity for people who are unable to advocate for themselves and have their concerns heard by people in power. For these demographics, community acts as a unifier for underrepresented voices as well as a support system for people in need. Through my projects, I aim to address a general and easily digestible idea of an overarching idea of community for viewers, assisting in recognizing safe spaces to join and explore designing a space that promotes positive social interactions. My work will visually provide a comfortable style through illustration and design, while drawing inspiration from naturally created communities found in nature. Additionally, I would like to address and hopefully help resolve challenges that come along with social connections, specifically mental barriers and doubts, initiating conversations, and comfortable spaces to socialize. I hope that my work will encourage and guide others to connect with new people and form lasting, mutually beneficial relationships.
Bio
Sarah Goodsell is an artist interested in exploring the way community and personal connection has evolved over the past decade, and what the current social landscape looks like in a post pandemic reality. Her work in cultivation is a deep dive into community, personal relationship navigation, and cultivating an environment encouraging social interaction. Through graphic design, her work aims to emphasize to the importance of community building and social connection.
