Toof is a children’s dental hygiene brand focused on mascot design. This series aims to merge children's love of character-based marketing with an often overlooked branch of children’s consumables. The three animal toothbrushes and mascot ‘Toof Fairy’ are the foundation of this brand. Each box serves as a different environment for these characters to inhabit, enriching the consumer's connection by implying narrative. This project marks a creative avenue into the world of marketing and advertising, providing versatility to my portfolio in the form of commercial art. Through this process I’ve developed prototyping and branding skills as well as a workflow focused on the management of reusable assets and use of sculptural forms. The Toof brand is an embodiment of both my current interest in children’s marketing and a tribute to the mascots who shaped my own childhood experience.
Bio
Illustrator.
